QUESTION: 41

Following a human-centered design process approach, Cloud Kicks is preparing a user feedback session for an app that is not performance as anticipated.
Inwhich two ways could confirmation bias be avoided?
Choose 2 answers

Interview users about the intended use of the product to support the questionnaire creation.
Obtain user feedback to reinforce known assumptions and support design decisions.
Diversity feedback by ensuring it features as many unique perspective as possible.
Review questions to remove assumptions about issues or problem not supported by quantitative data.

Answer(s): A,C

Explanation:

Confirmation bias is the tendency to seek out and prefer information that supports our preexisting beliefs, while ignoring or rejecting information that contradicts them. Confirmation bias can affect the validity and reliability of user feedback, as it can lead to biased questions, selective interpretation, and skewed results. To avoid confirmation bias in user feedback, Cloud Kicks can follow these two strategies:
Interview users about the intended use of the product to support the questionnaire creation. This can help Cloud Kicks to understand the user needs, expectations, and goals, and to design questions that are relevant, clear, and unbiased. By interviewing users, Cloud Kicks can also avoid making assumptions about the user behavior, preferences, and pain points, and instead base their questions on real user data and insights 1.
Diversify feedback by ensuring it features as many unique perspectives as possible. This can help Cloud Kicks to reduce the risk of sampling bias, which occurs when the feedback is collected from a group of users that is not representative of the target population. By diversifying feedback, Cloud Kicks can capture a wider range of user opinions, experiences, and feedback, and avoid overlooking or dismissing important user segments or viewpoints 2.

Reference:

[How to Avoid Confirmation Bias in UX Research] (https://www.smashingmagazine.com/2017/10/avoid-bias-ux-feedback/), [How to Avoid Sampling Bias in User Research] (https://bing.com/search?q=confirmation+bias+in+user+feedback)

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QUESTION: 42

Cloud Kicks wants its Discovery team to help explain the relationships between process steps and business teams.
Which types of process map should they produce?

SIPOC Map
High-Level Process Map
Cross-Functional Flowchart
Value Stream Map

Answer(s): C

Explanation:

: A cross-functional flowchart is a type of process map that shows the relationships between process steps and business teams. A cross-functional flowchart uses horizontal or vertical swimlanes to group the process steps by the roles or departments that are responsible for them. A cross-functional flowchart can help Cloud Kicks' Discovery team to explain how different teams collaborate and communicate in the process, as well as identify any gaps, overlaps, or inefficiencies in the process. A cross-functional flowchart can also show the inputs, outputs, and decisions at each step, and the flow of information and materials across the swimlanes.

Reference:

Cross-Functional Flowchart
Create a Cross-Functional Flowchart

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QUESTION: 43

What are Salesforce core design principles when making design decisions?

Emphasis, Alignment. Consistency, Beauty
Clarity, Efficiency, Consistency, Beauty
Emphasis, Efficiency, Repetition, Proportion
Clarity, Efficiency, Balance, Proportion

Answer(s): B

Explanation:

The Salesforce Lightning Design System (SLDS) reflects the patterns and components that underpin the Salesforce product. These patterns and components provide a unified language and consistent look and feel when designing apps and products within the Salesforce ecosystem. The Lightning Experience UI, which SLDS represents, was crafted using four core design principles. We encourage you to keep them in mind as you develop your applications. They are1:
Clarity -- Eliminate ambiguity. Enable people to see, understand, and act with confidence. Efficiency -- Streamline and optimize workflows. Intelligently anticipate needs to help people work better, smarter, and faster.
Consistency -- Create familiarity and strengthen intuition by applying the same solution to the same problem.
Beauty -- Demonstrate respect for people's time and attention through thoughtful and elegant craftsmanship.

Reference:

Introduction to the Salesforce Lightning Design System

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QUESTION: 44

A UX Designer at Cloud Kicks has the requirements and some user scenarios but wants to test how a new feature will be received by the user.
What should the designer create and show to the user to test the content and structure of the new feature?

Wireframe Prototype
Heuristic Review
Dairy Study
Task Analysis

Answer(s): A

Explanation:

A wireframe prototype is a low-fidelity representation of the content and structure of a new feature, without any visual design or branding elements. It is used to test the usability and functionality of the feature with the user, and to gather feedback and iterate on the design. A wireframe prototype can be created using tools like Sketch, Figma, or Adobe XD, and can be interactive or static.

Reference:

[Salesforce Certified User Experience Designer Exam Guide], Section 2.2: Design and test prototypes [UX Designer Certification Prep: Prototyping], Unit 2: Wireframes and Prototypes [Prepare for Your UX Designer Credential], Trailmix: Prototyping

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