QUESTION: 45

A UX Designer is creating a site for delivery within Builder for a customer who has strict requirements is stay focusedon out-of-the-box styling and components only.
Which three methods would deliver a branded experience? Choose 3 answers

Select a footer and configure which social media links to display.
Display custom variations of pages based on user behavior.
Select a theme and customize content including copy and imagery.
Use the theme editor to adjust fonts, text case, colors, and site logo.
Create flexible layouts for pages with unique background images.

Answer(s): A,C,D

Explanation:

These three methods would deliver a branded experience for a customer who has strict requirements to stay focused on out-of-the-box styling and components only. They are all features of the Builder tool, which is a drag-and-drop interface that allows users to create and customize websites without coding. By using these methods, a UX Designer can create a consistent and appealing visual identity for the customer's site, as well as showcase their brand values and personality.
Select a footer and configure which social media links to display: The footer is the bottom section of a web page that usually contains information such as contact details, terms and conditions, privacy policy, and social media links. By selecting a footer component from the Builder library, a UX Designer can easily add and configure the social media links that the customer wants to display on their site. This can help the customer connect with their audience, increase their brand awareness, and drive traffic to their social media platforms.
Select a theme and customize content including copy and imagery: A theme is a predefined set of design elements, such as colors, fonts, and layouts, that can be applied to a website to give it a consistent and professional look. By selecting a theme from the Builder library, a UX Designer can quickly create a site that matches the customer's brand identity and preferences. A UX Designer can also customize the content of the site, such as the copy and imagery, to make it more relevant and engaging for the customer's target audience.
Use the theme editor to adjust fonts, text case, colors, and site logo: The theme editor is a feature of the Builder tool that allows users to fine-tune the appearance of their site by adjusting various design elements, such as fonts, text case, colors, and site logo. By using the theme editor, a UX Designer can create a site that reflects the customer's brand personality and style, as well as enhance the readability and usability of the site. A UX Designer can also upload the customer's site logo, which is a graphical representation of their brand name or symbol, to increase their brand recognition and credibility.

Reference:

Builder Overview
Create a Site with Builder
Customize Your Site with the Theme Editor

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QUESTION: 46

During our interview, a UX designer discovers that the most common daily task for the user is to view and commonly view reports using the global search bar for:

Make the global search bar bigger on every page
Update the homepage with access to commonly used reports
Add the daily task component to the homepage
Create the mind board to communicate the visual style of the UI

Answer(s): B

Explanation:

Updating the homepage with access to commonly used reports is the best way to make sure the user can quickly accessthe reports they need. This could include making the global search bar bigger on every page, adding the daily task component to the homepage, or creating a mind board to communicate the visual style of the UI. Additionally, Salesforce has some great resources on designing for search, such as their Search Design Guide [1] and their Search Best Practices [2]. [1] https://www.salesforce.com/content/dam/web/en_us/www/documents/salesforce-search-

design-guide.pdf [2] https://developer.salesforce.com/docs/atlas.en- us.salesforce_search_best_practices.meta/salesforce_search_best_practices/search_best_practices_ intro.htm

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QUESTION: 47

How should a UX designer differentiate between a voice and a tone?

Voice reflects the expression and the tone is the way one designs
Voice reflects the character and tone is one's strength
Voice reflects the frequency and tone is one's pitch
Voice reflects the personality and tone is the way ones speaks

Answer(s): D

Explanation:

Voice is the overall personality of the design, while tone is the way that personality is expressed. Voice represents the core characteristics of a design, such as the values, attitude, and emotions it conveys. Tone is how those characteristics are expressed in the design, suchas the language, visuals, and other elements. For example, a design with a friendly voice might be expressed through warm colors, friendly imagery, and casual language. Salesforce has some great resources on voice and tone such as [1] and [2].
[1] https://www.salesforce.com/blog/2017/11/voice-tone-brand- personality.html [2] https://www.salesforce.com/blog/2018/10/voice-tone-brand-personality- ux.html

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QUESTION: 48

A Ux designer has been asked to improve salesforce adoption among sales representatives at cloud kicks after conducting stakeholder and user interviewsthe designers finds there is no clear consistent sale process
What should the designer do next

Tell the customer they need to improve operations before anywork can be done
lock the findings and move forward with presenting possible solutions
recommend field level validation to ensure users are entering the correct data
conduct a workshop with stakeholders to align on correct state and build consenses

Answer(s): D

Explanation:

A UX designer who has been asked to improve Salesforce adoption among sales representatives at Cloud Kicks should conduct a workshop with stakeholders to align on the current state and build consensus as the next step after finding out that there is no clear and consistent sales process. This is because:
A clear and consistent sales process is essential for defining the user needs, goals, and pain points, as well as the business requirements, objectives, and metrics. Without a clear and consistent sales process, the UX designer cannot design a user-centric and value-driven solution that meets the expectations and needs of both the users and the stakeholders. A workshop with stakeholders can help the UX designer to understand the existing sales process, identify the gaps, challenges, and opportunities, and facilitate a collaborative and participatory approach to define the desired future state and agree on the best practices and standards for the sales process. A workshop can also help to establish trust, rapport, and buy-in among the stakeholders, and ensure that they are aligned and committed to the project vision and goals. A workshop with stakeholders can also help the UX designer to gather feedback, input, and validation from the key decision-makers and influencers, and incorporate them into the design process. A workshop can also help to communicate the value proposition and benefits of Salesforce adoption, and address any concerns, questions, or resistance that the stakeholders may have.

Reference:

Salesforce Adoption: Common Issues & 6 Best Practices - Itransition What is Salesforce Adoption? 15+ Salesforce Adoption Strategies | Salesforce Ben Improving Salesforce User Adoption: Strategies & Best Practices - Cynoteck 17 Best Salesforce Adoption Strategies for Success (2023) - Whatfix

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