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Free SAP C_C4H22_2411 Exam Questions (page: 7)

Page 3 of 17
PDF with 83 Questions

Which of the following attributes are synchronized from Emarsys-opened email activities to SAP Customer Data Platform?
Note: There are 3 correct answers to this question.

  1. IP address
  2. City name
  3. Attachment size
  4. Email subject line
  5. Time zone

Answer(s): A,C,D

Explanation:

When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email activities (e.g., opens) are synchronized:
Option A (IP address): Correct. The IP address of the contact opening the email is captured and synced for tracking and geolocation purposes.
Option C (Attachment size): Correct. If an email includes attachments, their size is tracked and synced as part of activity data.
Option D (Email subject line): Correct. The subject line of the email is synchronized to identify the specific campaign or email in CDP.
Option B (City name): Incorrect.
While IP address might allow geolocation inference, "City name" is not a directly synced attribute.
Option E (Time zone): Incorrect. Time zone is not typically synced as a standalone attribute from email opens.
The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject line among synced attributes.


Reference:

SAP Emarsys Help Portal - "Integration with SAP Customer Data Platform" (https://help.emarsys.com/).



You want to create a segment of low spenders for a lifecycle program.
Where can you see a visual breakdown of buyer status and create the segment?

  1. Management > Smart Insight Settings
  2. Contacts > Combined Segments
  3. Analytics > Customer Lifecycle
  4. Analytics > Revenue Analytics

Answer(s): C

Explanation:

To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:

Option C (Analytics > Customer Lifecycle): Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view. Option A: Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.
Option B: Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.
Option D: Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.
The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.


Reference:

SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/).



In which case would you use Participation Settings instead of Participation Check node?

  1. You want to make the check available in other programs.
  2. You want to determine participation on a program-level basis and filter contacts based on the time when they entered the program.
  3. You want to see how many contacts were filtered through Participation on the Program Reporting page.
  4. You want contacts who do not fulfill participation criteria to continue their journey.

Answer(s): B

Explanation:

In SAP Emarsys Automation Center, Participation Settings and Participation Check nodes serve different purposes:
Option B: Correct. Participation Settings are used at the program level to define rules for participation (e.g., entry time or frequency) and filter contacts accordingly. This is ideal for lifecycle programs where timing matters.
Option A: Incorrect. Participation Settings are program-specific, not reusable across programs; Participation Check nodes are more modular.
Option C: Incorrect. Program Reporting shows participation stats regardless of whether Settings or Check nodes are used.
Option D: Incorrect. Participation Settings exclude non-qualifying contacts, while a Check node can allow them to continue with branching logic.
The SAP Emarsys Help Portal under "Automation Center" details Participation Settings as program- level filters.


Reference:

SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/).



You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month.
Where can you find this report in Analytics?

  1. Revenue Analytics
  2. Campaign Analytics
  3. Value Measurement
  4. Strategic Dashboard

Answer(s): B

Explanation:

To view an engagement summary for Mobile Engage Push and SMS channels:
Option B (Campaign Analytics): Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.
Option A: Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement. Option C: Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.
Option D: Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.
The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.


Reference:

SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).



The Predict Dashboard displays content for which of the following?
Note: There are 2 correct answers to this question.

  1. Site traffic reports
  2. Revenue contribution
  3. Health status of data sources
  4. Live events

Answer(s): B,C

Explanation:

The Predict Dashboard in SAP Emarsys focuses on AI-driven personalization and recommendation insights:
Option B (Revenue contribution): Correct. It shows how Predict recommendations contribute to revenue, a key metric for assessing effectiveness.
Option C (Health status of data sources): Correct. It monitors the health and quality of data feeds (e.g., product catalogs) powering recommendations.
Option A: Incorrect. Site traffic reports are not part of the Predict Dashboard; they're more aligned with Web Channel or external analytics tools.
Option D: Incorrect. Live events are tracked elsewhere (e.g., Automation Center), not in the Predict Dashboard.
The SAP Emarsys Help Portal under "Predict Dashboard" verifies these features.


Reference:

SAP Emarsys Help Portal - "Predict Dashboard" (https://help.emarsys.com/).



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