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Free SAP C_C4H63_2411 Exam Questions (page: 5)

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PDF with 80 Questions

You need to ingest some customer data into SAP Customer Data Platform while observing data compliance regulations.
What needs to be configured inside SAP Customer Data Platform before you can do this?

  1. Customer opt-in to subscription
  2. Customer consent
  3. Activity indicators
  4. Processing purposes

Answer(s): D

Explanation:

Before ingesting customer data into the SAP Customer Data Platform (CDP), it is essential to configure processing purposes within the system. This is a built-in mechanism that identifies the different purposes for handling customer data that streams into and out of the system. The processing of personal data is governed by regional and local regulations, such as GDPR and CCPA. The CDP ingestion process allows businesses to ensure compliance with these regulations, restrictions, and policies applicable to customer data usage. It is important to note that the CDP ingestion process does not collect, audit, or handle the actual collection of processing purposes.

Instead, it allows for storing those collected purposes and applying data governance based on those purposes. In the context of CDP, the processing purpose is sent as data points in an event from a source, and multiple processing purposes may be defined per business unit. Only those processing purposes needed for managing customer data in CDP should be added.


Reference:

The detailed explanation is based on information found in the SAP Help Portal, specifically within the documentation for processing purposes in the SAP Customer Data Platform1.



You want to authenticate requests to event listeners created by the source server application. How can you do this?
Note: There are 2 correct answers to this question.

  1. Pass the SSL certificate of the client.
  2. Pass a constructed JWT as the bearer token.
  3. Pass the one-time password generated by the REST API endpoint.
  4. Pass the user key and secret key as parameters.

Answer(s): B,D

Explanation:

When using a server application to make API calls to the SAP Customer Data Platform, you can authenticate requests to event listeners by passing a constructed JWT as the bearer token or by using the user key and secret key as parameters. The use of an asymmetric RSA key pair is also mentioned, which is typically involved in the creation of a JWT. However, passing the SSL certificate of the client or a one-time password generated by the REST API endpoint is not specified as a method for authenticating these requests.


Reference:

The information is based on the SAP Customer Data Platform documentation, which details the methods for signing requests to the platform1.



Which functionalities are always used when ingesting customer data into SAP Customer Data Platform?
Note: There are 2 correct answers to this question.

  1. Source applications
  2. Segments
  3. Audiences
  4. Events

Answer(s): A,D

Explanation:

The SAP Customer Data Platform ingests data from various source applications to build a coherent view of the customers. It defines a customer schema to create a common data model for all incoming customer data. Events are also a part of the data ingestion process, as they represent the actions taken by customers and are crucial for creating a complete customer profile. Reference: SAP Customer Data Platform | SAP Help Portal, How does SAP Customer Data Platform do it? - SAP Learning



Which of the following can be used as audience conditions?
Note: There are 3 correct answers to this question.

  1. Event
  2. Action
  3. Indicator
  4. Profile attribute
  5. Segment

Answer(s): C,D,E

Explanation:

In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors. Reference: Audiences | SAP Help Portal, Creating Audiences - SAP Learning



Which of the following describes a business unit in SAP Customer Data Platform?

  1. The business unit is a predefined optional attribute in the customer schema; it allows segmenting of B2B customers based on their business hierarchy.
  2. A business unit represents the part of a business responsible for maintaining ongoing business relationships with customers in a given market. A single business unit can include more than one brand.
  3. The business unit is an optional informational attribute of the Console Admin user in SAP Customer Data Platform.
  4. The business unit represents the owner of the SAP Customer Data Platform tenant. Each business unit within the organization has separate SAP Customer Data Platform tenants provisioned.

Answer(s): B

Explanation:

In the SAP Customer Data Platform, a business unit is defined as the part of a business that is tasked with maintaining continuous business relationships with customers within a specific market. This definition implies that a business unit is not just a segment or a division, but a functional entity within the organization that directly interacts with the customer base. Furthermore, it is important to note that a single business unit can encompass multiple brands, indicating that it can operate across different product lines or service offerings under the broader corporate umbrella. Reference: This information is corroborated by the SAP Help Portal, which provides a clear definition of a business unit within the context of the SAP Customer Data Platform1.



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