QUESTION: 25

The XYZ Company produces innovative products and brings them to market in advance of their competitors.
What strategy is XYZ using?

Operational excellence
Product/service leadership
Customer intimacy
Brand loyalty

Answer(s): B

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QUESTION: 26

The "Value Store" retail company offers its customers low prices and ease of purchase by minimizing waste and striving for high efficiency.
What strategy is the "Value Store" using?

Operational excellence
Product/service leadership
Customer intimacy
Brand loyalty

Answer(s): A

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QUESTION: 27

Regarding market position, a business with a high market share but low growth potential is typically referred to as what?

A Star
A Question Mark
A Market Leader
A Cash Cow

Answer(s): D

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The Alpha Company was once a strong company that commanded a high percentage of the market it operated in. In recent years, Alpha has been losing market share to competitors in its primary line of business and has been unable to find a competitive strategy to grow and return to profitability. Given its market position, how is Alpha most likely finding the monetary resources to continue operations?

By using cash from other segments of the business
By using its high credit rating from prior years to receive a line of credit until the strategy begins to work
By selling its products and services at a loss until revenue increases and slowly raising prices until it begins to break even
By identifying and duplicating the strategy used by its main competitor.

Answer(s): A

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Free CECP Exam Braindumps (page: 7)

QUESTION: 25

QUESTION: 26

QUESTION: 27

QUESTION: 28