QUESTION: 17

A company "XYZ Corp" has multiple departments and would like to restrict access to data to different business groups based on their own department.
What would be the correct ways of restricting the data? (Choose two.)

Create segments for each department and share the appropriate segment with the analyst.
Create a global report suite with an eVar set to the department then create virtual suites based on that eVar.
Create individual report suites with an eVar set to the site name then create a rollup of the suites .
Create individual reports suites for each department and assign each analyst the access rights .

Answer(s): B,D

Explanation:

To restrict data access to different business groups based on their department, the following methods can be used:
Create a global report suite with an eVar set to the department then create virtual suites based on that eVar: This method allows for a single comprehensive dataset that can be segmented into virtual report suites for each department, making data management and reporting easier. Create individual report suites for each department and assign each analyst the access rights: This approach provides complete data isolation for each department, ensuring that analysts only have access to their respective department's data.
Both methods ensure that data access is properly restricted and managed according to departmental boundaries .

Reference:

Adobe Analytics Virtual Report Suites Guide

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QUESTION: 18

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.

The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.
Which solution should the architect use?

· Assign a custom prop to capture the news section value · Enable list support
· Enable pathing
· Assign a custom eVar to capture the news section value · Enable last touch (most recent) attribution to the eVar · Expire the eVar after 30 days
· Assign a custom prop to capture the news section value · Enable display of participation metrics
· Enable pathing
· Assign a custom eVar to capture the news section value · Enable linear attribution to the eVar
· Expire the eVar after the visit

Answer(s): D

Explanation:

To capture and analyze the contribution of news sections to conversions, the following steps should be taken:
Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.
Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.
Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis . This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions .

Reference:

Adobe Analytics Attribution Models Guide

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QUESTION: 19

For an online retail company, propl 7 and prop24 are used to collect link name and link type respectively, and are sent via an s .tl() call.
An Architect is assigned to create a segment at a visitor level where the propl 7 was set to "Checkout' , prop24 was set to 'custom link' , and a product xyz" was purchased in the same visit.
How should the Architect build this segment?

Visit container (product = "xyz") > Visitor container > Hit (propl7 = "Checkout and prop24 = "custom link")
Visit container (product = "xyz") > Hit (propl 7 = 'Checkout" and prop24 = "custom link")
Visitor container > Visit container (product - "xyz") > Hit (prop! 7 = "Checkout' and prop24 = "custom link")
Hit (propl7 = "Checkout" and prop24 = custom link') > Visit container (product = *xyz") > Visitor container

Answer(s): C

Explanation:

To create a segment that captures visitors who engaged with a specific link type and purchased a specific product within the same visit, the following structure should be used:
Visitor container: Ensures the segment applies to the entire visitor's history. Visit container (product = "xyz"): Ensures that the product "xyz" was purchased during the visit.
**Hit (prop17 = "Checkout"
Top of Form

Bottom of Form

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QUESTION: 20

A company has a website with many forms .
The company wants the ability to report on:
· Form errors per visit
· Form errors per form
· Successful form submissions
Which three variables should be used to meet these requirements? (Choose three.)

Event for "Forms Submitted with Errors"
s .pageType="errorPage"
Event for "Visit Number"
eVar for "Form Type'
Event for "Forms Submitted Successfully"

Answer(s): A,D,E

Explanation:

Business Requirement: The company wants to track successful and unsuccessful form submissions and identify the types of forms being submitted.
Variables and Metrics Needed:
Event for "Forms Submitted with Errors": Captures instances where forms are submitted but contain errors .
eVar for "Form Type": Identifies the type of form being submitted, which is crucial for analyzing different form performance.
Event for "Forms Submitted Successfully": Captures instances where forms are successfully submitted.

Event for "Forms Submitted with Errors": Essential for understanding and improving form completion processes by identifying where users encounter issues . eVar for "Form Type": Provides detailed breakdowns of form performance by type, aiding in targeted improvements .
Event for "Forms Submitted Successfully": Measures the completion rate of forms, which is critical for business metrics .

Verification: According to Adobe Analytics best practices, using specific events for tracking successful and error submissions alongside eVars for categorization provides comprehensive insights (Adobe Analytics Implementation Guide).

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QUESTION: 17

Explanation:

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QUESTION: 18

Explanation:

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QUESTION: 19

Explanation:

QUESTION: 20

Explanation: