QUESTION: 21

A company wants to report on the monetary value of a visitor's cart when they reach the checkout page.
The company offers only 5 products online. They want to report on product names but do not want to upload files into Adobe Analytics to classify the product IDs . A visitor reaches the checkout page with the following items in their cart:

-A single $8 Novelty Mug", product ID=123
-2 bags of "Coffee Beans'' with a total price of $10, product ID=234

Which variable values must be set to meet these requirements?

s .events = "scCheckout.eventl"s .products = ";Novelty Mug;;;event1=8.00,;Coffee Beans;;;event1 =5.00";
s .events = 'scCheckout.eventl =8.00,event1 =10.00" s .products = ";Novelty Mug;;,;Coffee Beans;;";
s .events = 'ScCheckout.eventl"s .products = ";123;;;event1=8.00.;234;;;event1 =10.00";
s .events = "scCheckout,eventl"s .products = ';Novelty Mug;;;event1=8.00,;Coffee Beans;;;event1 =10.00";

Answer(s): D

Explanation:

Business Requirement: Report on the monetary value of a visitor's cart at the checkout page without using product IDs .
Variable Configuration:
s .events: Captures the checkout event and the monetary value. s .products: Lists the product names and their corresponding values .

s .events = "scCheckout,event1": This sets the event to capture the checkout action and records the event value.
s .products = ";Novelty Mug;;;event1=8.00,;Coffee Beans;;;event1=10.00": This format lists the products by name and assigns their respective monetary values . Verification: According to Adobe Analytics product string documentation, the format used correctly attributes product names and values to the checkout event (Adobe Analytics Implementation Guide).

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QUESTION: 22

A company has implemented Adobe Analytics and wants to add Adobe Audience Manager using server-side forwarding. The Analyst cannot see any data in Audience Manager.
Where should the Architect enable server-side forwarding?

Adobe Launch Audience Manager Extension
Adobe Analytics Report Suite settings
Adobe Audience Manager
Adobe Admin Console

Answer(s): B

Explanation:

Business Requirement: Enable server-side forwarding to integrate Adobe Audience Manager (AAM) with Adobe Analytics .
Configuration Location:
Adobe Analytics Report Suite settings: This is where server-side forwarding needs to be enabled to allow data to be sent from Adobe Analytics to AAM.

Adobe Analytics Report Suite settings: This setting ensures that data collected in Adobe Analytics is forwarded to Adobe Audience Manager.
Verification: According to Adobe's integration documentation, server-side forwarding is configured within the Adobe Analytics Report Suite settings (Adobe Analytics and Audience Manager Integration Guide).

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QUESTION: 23

For an Implementation, the data layer is correctly mapped to the data element in the browser console for eVar1. Also, the Adobe Image request in the Network tab has the value populated correctly for eVar1.
The reporting does NOT have any values for eVar1.
What are three reasons for this issue? (Choose three.)

Tracking server is incorrect.
prop corresponding to eVar1 is NOT enabled.
eVar1 is NOT enabled in admin settings .
event corresponding to eVar1 is NOT enabled.
eVar1 is set to expire on hit.
Report Suite ID is incorrect.

Answer(s): A,C,F

Explanation:

Business Requirement: Ensure data captured by eVar1 is correctly reported.
Potential Issues:
Tracking server is incorrect: Data might not be sent to the correct server for processing. eVar1 is NOT enabled in admin settings: The eVar must be enabled in the admin settings to be recorded and reported.
Report Suite ID is incorrect: Data might be sent to the wrong report suite, causing discrepancies in reporting.

Tracking server is incorrect: Ensures data reaches the correct Adobe Analytics server for processing. eVar1 is NOT enabled in admin settings: Critical to have eVar1 enabled for it to collect and report data.

Report Suite ID is incorrect: Ensures data is reported in the correct report suite. Verification: According to Adobe Analytics troubleshooting documentation, ensuring the correct tracking server, enabled eVars, and correct Report Suite ID are fundamental steps in diagnosing reporting issues (Adobe Analytics Troubleshooting Guide).

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QUESTION: 24

A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics . The dashboard is updated weekly.
Which method should an Architect use to extract the data to be used with the dashboard?

Download Excel from Custom Report
Download CSV from Analysis Workspace Report
Deliver data via FTP through Data Warehouse
Deliver data via FTP through Data Feeds

Answer(s): C

Explanation:

Business Requirement: Extract data for weekly updates to a Tableau Dashboard from Adobe Analytics .
Recommended Method:
Deliver data via FTP through Data Warehouse: Provides a robust and automated method for exporting large datasets on a scheduled basis .

Data Warehouse: Allows for the extraction of large and complex datasets suitable for integration with external BI tools like Tableau.
FTP Delivery: Automates the data export process, ensuring timely updates to the Tableau Dashboard. Verification: According to Adobe Analytics Data Warehouse documentation, using FTP delivery through Data Warehouse is the preferred method for exporting large datasets for external use (Adobe Analytics Data Warehouse Guide).

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QUESTION: 21

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QUESTION: 22

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QUESTION: 23

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QUESTION: 24

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