A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages . This feature allows the visitor to share blog posts to their own social accounts .The company wants the ability to report on:· The total number of times each blog post was shared from the site· The total number of shares to each social network· The social networks to which each blog post was shared Which three variables should the Architect use? (Choose three.)
Answer(s): D,E,F
Business Requirement: The company wants to track shares of blog posts to social networks and report on the total number of shares and the specific networks used.Variables and Metrics Needed:eVar for "Blog Post Title": Captures the title of the blog post being shared. eVar for "Blog Share Social Network": Captures the social network to which the post is shared. Event for "Blog Shares": Captures the number of times a post is shared.eVar for "Blog Post Title": This variable allows reporting on the specific blog posts being shared. eVar for "Blog Share Social Network": This variable tracks which social networks the posts are shared to, enabling detailed reporting.Event for "Blog Shares": This metric captures the total number of shares, providing a quantifiable measure of sharing activity.Verification: According to Adobe Analytics best practices for tracking social sharing, using specific eVars for post titles and social networks along with an event for total shares ensures comprehensive reporting (Adobe Analytics Implementation Guide).
An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics .The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments . Also, AAM needs analytics data to create first party traits .Which configuration should be used to enable a two-way integration?
Answer(s): D
Business Requirement: Enable a two-way integration between Adobe Audience Manager (AAM)and Adobe Analytics .Configuration Needs:List Variable: Used to bring in multiple AAM segments into Adobe Analytics . Server-Side Forwarding: Ensures that data flows between Adobe Analytics and AAM seamlessly.List Variable: Suitable for handling multiple segments and their associations with other metrics within Adobe Analytics .Server-Side Forwarding: This method ensures real-time data exchange between the platforms, enabling both to use each other's data for enhanced segmentation and reporting. Verification: According to Adobe's documentation on integrating Audience Manager and Analytics, using list variables with server-side forwarding is the recommended approach for robust two-way integration (Adobe Audience Manager and Analytics Integration Guide).
A company has an email marketing tool that is used for both SMS and email.The tool generates the following campaign URLs:SMS link: www.website.com?cid=em:campaign_name-txt Email link:www.website.com?cid=em:campaign_nameHow should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?
Answer(s): C
Business Requirement: Distinguish between SMS and email campaigns using the "cid" query string parameter.Configuration Steps:Identify SMS Links: Using the query string parameter "cid" ending with "-txt". Processing Order: Ensuring the SMS channel is processed before the email channel.Query String Parameter "cid" Ends with "-txt": This setting ensures that any link containing "cid" ending with "-txt" is identified as an SMS link.Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links . Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).
A Business Requirements Document states that a company wants to be able to report on their Facebook and Twitter activity separately in their Marketing Channel reports . Their tracking codes start with the strings "socialjb" and "sociaLtw" to identify their Facebook and Twitter traffic, respectively.Which rules should be configured to meet the Marketing Channel requirements?
Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports .Configuration Steps:Identify Social Media Traffic: Create a rule to identify all social media traffic. Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes .First Rule for Social Media Traffic: This rule captures all social media traffic under a single category. Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ("socialjb" for Facebook and "sociaLtw" for Twitter). Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).
An Architect needs to add a new enterprise user via the Adobe Admin console for enterprises . Which steps should the Architect take?
Answer(s): B
To add a new enterprise user via the Adobe Admin Console for enterprises, the Architect should follow these steps:Input the user's email address: This is the primary identifier for the user in the Adobe Admin Console.Assign a product profile: Product profiles determine the level of access and permissions the user will have within the specific Adobe products .Assign the user to a user group: User groups help in managing users by grouping them based on their roles or responsibilities, simplifying the process of assigning permissions and product profiles . This method ensures that the user has the correct access and can utilize the Adobe products as intended.
Adobe Admin Console User Management Guide
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