QUESTION: 13

A company has an email marketing tool that is used for both SMS and email.
The tool generates the following campaign URLs:
SMS link: www.website.com?cid=em:campaign_name-txt Email link:
www.website.com?cid=em:campaign_name
How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

Query siring parameter "cid" ends with "-txt" and make sure it is below the email channel in the processing order
Query string parameter "cid starts with "em:" and make sure it is above the email channel in the processing order
Query string parameter "cid" ends with "-txt" and make sure it is above the email channel in the processing order
Query string parameter "cid" starts with "em:" and make sure it is below the email channel in the processing order

Answer(s): C

Explanation:

Business Requirement: Distinguish between SMS and email campaigns using the "cid" query string parameter.

Configuration Steps:
Identify SMS Links: Using the query string parameter "cid" ending with "-txt". Processing Order: Ensuring the SMS channel is processed before the email channel.

Query String Parameter "cid" Ends with "-txt": This setting ensures that any link containing "cid" ending with "-txt" is identified as an SMS link.
Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links . Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).

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QUESTION: 14

A Business Requirements Document states that a company wants to be able to report on their Facebook and Twitter activity separately in their Marketing Channel reports . Their tracking codes start with the strings "socialjb" and "sociaLtw" to identify their Facebook and Twitter traffic, respectively.
Which rules should be configured to meet the Marketing Channel requirements?

Three Marketing Channel Processing Rules, one that identifies social media traffic, one that identifies Facebook traffic, and one that identifies Twitter traffic
One Marketing Channel Processing Rule set that identifies social media traffic and then splits this into "Facebook' and Twitter"
Two Marketing Channel Processing Rules, one that identifies social media traffic and one to split the Facebook and Twitter traffic
Two Marketing Channel Processing Rule sets that individually identify the Facebook and Twitter traffic

Answer(s): C

Explanation:

Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports .
Configuration Steps:
Identify Social Media Traffic: Create a rule to identify all social media traffic. Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes .

First Rule for Social Media Traffic: This rule captures all social media traffic under a single category. Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ("socialjb" for Facebook and "sociaLtw" for Twitter). Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).

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QUESTION: 15

An Architect needs to add a new enterprise user via the Adobe Admin console for enterprises .
Which steps should the Architect take?

Input the user's Adobe ID. assign a product, and assign the user to a user group
Input the user's email address, assign a product profile, and assign the user to a user group
Input the user's Adobe ID, assign a product, and assign the user to the default user group
Input the user's email address, assign a product profile, and assign a product to the profile

Answer(s): B

Explanation:

To add a new enterprise user via the Adobe Admin Console for enterprises, the Architect should follow these steps:
Input the user's email address: This is the primary identifier for the user in the Adobe Admin Console.
Assign a product profile: Product profiles determine the level of access and permissions the user will have within the specific Adobe products .
Assign the user to a user group: User groups help in managing users by grouping them based on their roles or responsibilities, simplifying the process of assigning permissions and product profiles . This method ensures that the user has the correct access and can utilize the Adobe products as intended.

Reference:

Adobe Admin Console User Management Guide

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QUESTION: 16

A company has a business requirement to capture the following information on the order confirmation page of an ecommerce site:
1. Product Name (in eVar2)
2. Product SKU
3. Product Level Coupon Code (in eVarl)
4. Product Level Discount (in eventl)
A customer visits the site, searches for a smart phone, and purchases an Amaze Touch Pro for $700. The customer receives a discount of $70 by applying coupon code "SUMMER10". On the Order Confirmation page, the SKU appears in the data layer as "atp29 Which s .products syntax should be used?
Which s .products syntax should be used?

";atp29;1 ;700.00;eVarl =SUMMER10|eVar2=Amaze Touch Pro;event1 =70.00";
";Amaze Touch Pro;! ;700.00;event1 =70.00;eVan =SUMMER10|eVar2=Amaze Touch Pro";
;atp29;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro";
";atp29;l ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro";

Answer(s): D

Explanation:

To correctly capture the specified data in Adobe Analytics, the s .products syntax needs to be properly formatted to include the product SKU, quantity, price, and custom variables and events . The correct format is:
SKU: atp29
Quantity: 1
Price: 700.00
Event1: 70.00 (discount)
eVar1: SUMMER10 (coupon code)
eVar2: Amaze Touch Pro (product name)
The correct syntax is:
arduino
Copy code s .products = ";atp29;1 ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro"; This format ensures that all the specified information is correctly captured and recorded in Adobe

Analytics .

Reference:

Adobe Analytics Product Variable Guide

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Free AD0-E207 Exam Braindumps (page: 5)

QUESTION: 13

Explanation:

QUESTION: 14

Explanation:

QUESTION: 15

Explanation:

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QUESTION: 16

Explanation:

Reference:

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