A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher- performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population.
What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?
- indicators/@recipientClickRatio
- indicators/@amount
- indicators/@estimatedRecipientOpenRatio
- indicators/(©reactivity
Answer(s): C
Explanation:
The most appropriate delivery indicator to use to ensure the winning delivery is selected is C. indicators/@estimatedRecipientOpenRatio1.
The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population. The most appropriate delivery indicator to use to ensure the winning delivery is selected is the estimated recipient open ratio. This is because the open ratio is a measure of the number of recipients who opened the email divided by the number of emails delivered. The higher the open ratio, the more effective the email campaign2.
Reference:
https://getcircuit.com/teams/blog/delivery-performance-kpi
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