QUESTION: 37

A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)

Key-Value Data Format
Provision SFTP for audience transfer
Provision for Profiles and Audiences
Experience Cloud service
Google Publisher Tag Cookie Destination

Answer(s): A,E

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QUESTION: 38

A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
1. Experience Cloud ID Service
2. Analytics appMeasurement library with AAM Module
3. An automated Customer Attributes feed into Adobe Analytics with all CRM data
4. Audience Manager destination integrations for site personalization and offsite display advertising The client's implementation resources have been assigned to another project. No adjustments can be made to the current implementation.
What should the architect recommend to meet this goal?

Create segments in Analytics and send to AAM via Shared Audiences
Enable Analytics Server-Side Forwarding to AAM
Create segments in AAM based on real-time event, prop, and eVar data
Import the relevant AAM segments into Analytics Workplace

Answer(s): A

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QUESTION: 39

A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:
· Collects site activity data from multiple websites set up for a respective Line of Business (LOB) · Has extensive data available in the CRM system on its current customers · Tracks media in DMP (Display, Video, Search, Social, etc.)

· Has multiple teams and partners using the data available within Audience Manager for audience development
· Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels
What should an architect recommend to meet these requirements?

Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search
Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB
Create a single folder and store all Traits together irrespective of the LOB for the ease of management
Create a separate folder for each trait so that each Trait is stored separately

Answer(s): B

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QUESTION: 40

A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
· Website visitors are qualifying for segments based on first-party CRM data · They are not qualifying based on real-time site behavior · The Target test is properly configured to use the correct audiences Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

Experience Cloud Debugger
Target Mbox Debug
AAM Visitor Profile Viewer
AEM Content Services

Answer(s): A

Reference:

https://blogs.perficientdigital.com/2018/08/21/client-side-testing-with-the-experience-cloud- debugger/

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