QUESTION: 33

A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
4. Experience Cloud ID service is implemented.
5. The segments use offline propensity model traits.
6. The correct Report Suite has been selected in the Analytics destination. Which item should the architect confirm to begin troubleshooting?

Server-side forwarding is enabled.
The segment has a real-time population.
ID syncs are enabled.
The segment uses a Device Graph merge rule.

Answer(s): A

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QUESTION: 34

A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section. Which Profile Merge rule should the architect select to meet these requirements?

Current Authenticated + No Device
Last Authenticated + Current Device
Current Authenticated + Profile Link
No Authenticated + Adobe Co-op

Answer(s): C

Reference:

https://www.pedromonjo.com/2019/10/profile-merge-rules-configuration/

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QUESTION: 35

A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as

follows:
· Customer Zip Code
· Household Size 1; 2-4; 5
· Zip Code is Fiber Eligible: Yes; No
· Current Product DSL; Broadband; Fiber
· Paperless Billing Yes; No
· Internet Speed 10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers
Target current DSL/Broadband Customers and Zip Code is Fiber Eligible
Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data

Answer(s): D

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QUESTION: 36

A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify. The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?

resort_stays > 5 AND memebership_level=platinum
resort_stays > 2 OR visited_hotel_page= true
business_stays > 3 OR leisure_stays > 5
business_stays > 10 AND can_email_flag=false

Answer(s): B

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QUESTION: 33

QUESTION: 34

Reference:

QUESTION: 35

QUESTION: 36