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Adobe AD0-E452 Exam
Adobe Audience Manager Architect (Page 2 )

Updated On: 1-Feb-2026
Page 2 of 18
PDF with 81 Questions

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
· Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers · Tracks media in DMP (Display, Video, Search, Social, etc.) · Has multiple teams and partners using the data available within Audience Manager for audience development
· Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels
Which recommendation should an architect make for Traits name taxonomy development?

  1. Indicate the name of the segment using the Trait in segment development
  2. Indicate the destination partner, signal, and name of source of data
  3. Indicate the name of the segment using the Trait and the destination partner
  4. Indicate the collection method, signal, and name of source of data

Answer(s): B



Which three elements are part of the Customer Data Feed? (Choose three.)

  1. Geo-Code
  2. Unrealized Traits
  3. Device
  4. IP Address

  5. Event Time
  6. GCDevice

Answer(s): C,D,E



A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year.
Which top-level trait folders should an architect recommend?

  1. Flights, Hotels, Car Rentals
  2. Adobe Target, Cross-Channel Messaging Tool, Ad Server
  3. Sports Enthusiast, Cart Abandoner, High Spending Customer
  4. Third party, Analytics, CRM

Answer(s): B



A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and
sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

  1. Last purchase date
  2. Device type
  3. Membership level
  4. Email Permission
  5. Cart abandon
  6. Visited product page

Answer(s): A,D,F



A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities. The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.
The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:
· EventTime
· Device
· Realized Traits
· Realized Segments
· All Traits
· All Segments

· MCDevice
· Container ID
· IP Data Type
The trends report shows a zero user count for all reports since last week.
What should be confirmed to resolve this issue?

  1. The Realized Segments data has been received from Audience Manager.
  2. The Container ID is always present in the CDF log received from Audience Manager.
  3. The IP Data Type is disabled in the CDF log received from Audience Manager.
  4. The device is present in the CDF log received from Audience Manager.

Answer(s): B



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