QUESTION: 13

An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses

Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non- Adobe Ad server.
Which integration approach is needed to meet these requirements?

Real-Time Server-to-Server Integrations
Pixels syncs to targeting systems
Real-time calls using People core service
Server-to-Server Batch Integrations

Answer(s): D

Reference:

https://www.adobe.com/content/dam/acom/au/marketing-cloud/playbook/Adobe-Audience- Manager.pdf (54)

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QUESTION: 14

A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make sure it is set up properly.
· ID: 543213
· Integration Code: cust_id
· ID Type: Cross Device
· ID Definition: Person
· Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991c7a7-6fc74f-431jc12
d_jsonv: 1
d_ld_ts=1142144713051
d_mid: 16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

The Data Source ID Type should be Cookie and not Cross-Device.
The d_jsonv parameter should return a "0" value.
The Experience Cloud ID is not enabled.
The d_cid_ic parameter is missing the integration code.

Answer(s): D

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QUESTION: 15

A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.

What two requirements should the architect verify prior to making a recommendation? (Choose two.)

Whether they need to stop targeting users when they fall out of the segment
Tag management solution such as Adobe Launch deployed on the web property
Acceptable latency between when site visitors qualify for the segment and are targeted
Use cases the company has purchased from the Audience Marketplace
Onboarding approach for CRM data and number of attributes onboarded

Answer(s): B,E

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QUESTION: 16

A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract. How should an architect recommend incorporating this data into Audience Manager?

Extract the month and year from the CRM system
Create a trait for number of years since initial contract date
Extract year and month from the CRM system
Create a trait for each month (1-12) and each year and combine into a segment
Extract the year from the CRM system
Create a trait for each 5 year range they have been a customer
Extract the year from the CRM system
Create a trait for each calendar year that the company has been in business

Answer(s): A

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QUESTION: 13

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QUESTION: 16

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