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Free AD0-E452 Exam Braindumps (page: 6)

Page 5 of 22
PDF with 81 Questions

Refer to the exhibit.



A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A . What should an architect recommend the implementation team do to capture the data in the

impressions column?

  1. Capture the campaign code from the destinational URL.
  2. Add a demdex media pixel to the ad's creative.
  3. Capture the referring domain of the click-through event.
  4. Use server-side forwarding to capture the impressions.

Answer(s): D



A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.
Which approach should the retailer select?

  1. In Audience Manager, ingest third-party segment data targeted to converters Create an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports
  2. Import partner data segments, combine them with their own, and personalize on-site experience Share audience segments to email marketing initiatives
  3. Run Audience Manager look-alike model to identify unqualified audience members in that segment Target those segments through on-site personalization and DSP
  4. In Audience Manager, create "No Conversion" segment Add rule to exclude recent converters Create special offer display-ads and subsequent on-site personalization

Answer(s): B



An architect is reviewing a client's marketing technology stack to recommend a web implementation approach for collecting real-time first-party online dat

  1. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
    Which three technologies should inform the architect's recommendation to the client? (Choose three.)
  2. Customer Relationship Management (CRM) system
  3. Analytics solution
  4. Demand-Side Platform
  5. Experience Cloud Visitor ID Service
  6. Tag Management solution
  7. Identity Resolution Service

Answer(s): A,B,C



An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server. Client tracks the following media data points IDs in the Audience Manager:
· Campaign
· Creative
· Placement
· Site
The client needs to be able to validate that:
· The Trait Name represents the correct data point
· The Trait Expression represents the correct data point Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

  1. Include Segment ID, Destination ID in the Trait Name
  2. Include media data point ID in the Trait Name, Trait Expression
  3. Include Segment ID in the Trait Name, Trait Expression
  4. Include Data Source ID in the Trait Name, Trait Expression

Answer(s): A






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