Custom tags can be used for which purpose?
Answer(s): C
Custom tags are used to describe programs and can have multiple values for each tag type. Custom tags can be applied to different program types and can be made required or optional. Custom tags can help organize programs and channels for reporting purposes. The Program Performance report shows the performance of programs based on various metrics such as success, cost, and revenue.The Program Performance report can be filtered by custom tags to show only the programs that match the selected tag values.To filter the Program Performance report by custom tags, follow these steps3:Go to the Analytics section and select Program Performance.Click Setup and then click Filter.Select the tag type and the tag values that you want to filter by.Click Apply and then click Run Report.The report will show only the programs that have the selected tag values for the selected tag type.
1: Create Custom Tags | Adobe Marketo Engage 2: Understanding Tags | Adobe Marketo Engage 3: [Program Performance Report | Adobe Marketo Engage]
A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of the program Summary tab, there is a line which reads "Success: 52." What does this value represent?
Answer(s): B
A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types. A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing.A Status is a value that indicates the progress or outcome of a person's interaction with a program or a channel.A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel.The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program. Therefore, the value of "Success: 52" in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.
1: Create and measure a default program | Adobe Marketo Engage 2: [Channels and Tags | Adobe Marketo Engage] 3: [Program Statuses | Adobe Marketo Engage] 4: Change Program Success | Adobe Marketo Engage : [Program Summary Tab | Adobe Marketo Engage] : Activating Default Programs in Engagement Stream - Marketo : Channels and Tags | Adobe Marketo Engage :Program Statuses | Adobe Marketo Engage : Program Summary Tab | Adobe Marketo Engage
Which type of A/B test would the marketer use to optimize their email's design to increase the email click rate?
Answer(s): A
To optimize the email's design to increase the email click rate, the marketer would use the whole email A/B test type.A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements. The marketer can create two variants of the email and send them to a random sample of the audience. The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement.
Use "Whole Email" A/B TestingOptimize clickable elements with A/B testing emailEmail Marketing A/B Testing: A Step-By-Step Guide [2024]
Which program types are available in Adobe Marketo Engage?
According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it. There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default.Event programs are used for live or online events that have a specific time and date. They help coordinate, facilitate, and track the event activities and outcomes. Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule. They help deliver relevant and personalized messages to prospects and customers over time.Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start. They help send targeted and timely emails to large audiences. Default programs are used for anything that is not an event, engagement, or email program. They can be customized for various use cases and scenarios. Therefore, the correct answer is B. Event, Engagement, Email, Default.
1: Understanding Programs | Adobe Marketo Engage - Experience League
Post your Comments and Discuss Adobe AD0-E555 exam with other Community members:
Azra commented on July 22, 2024 Very nice mock exam Anonymous upvote
Our website is free, but we have to fight against bots and content theft. We're sorry for the inconvenience caused by these security measures. You can access the rest of the AD0-E555 content, but please register or login to continue.