When cloning in Adobe Marketo Engage, which two best practices should be followed? (Choose two.)
Answer(s): A,C
Maintaining Integrity (A): Cloning directly from the original asset helps ensure that all settings and configurations are copied accurately. This minimizes the risk of introducing errors or corruption during manual recreation.Customization is Key (C): While the core structure of the cloned program is replicated, certain elements need updating for clarity and accurate reporting:Custom Tags: Tags help categorize and organize your programs. Adjust them to reflect the purpose of the cloned program.Period Costs: Ensure period costs are entered for the correct time period of the cloned program to maintain accurate budgeting and ROI tracking.Name: Use a descriptive and unique name to differentiate the cloned program from the original.When cloning in Adobe Marketo Engage, it's important to follow certain best practices to ensure the integrity of your assets and programs.Clone from the original asset to avoid corruption in assets1: Cloning from the original asset helps to maintain the integrity of the asset and avoid any potential corruption that might occur if you were to clone from a copy. This ensures that your cloned asset is an exact replica of the original, which can be particularly useful if you want to use the same asset in multiple programs. Update custom tags, period costs, and name of the cloned program1: After cloning a program, it's important to update the custom tags, period costs, and name of the cloned program. This helps to keep your programs organized and allows you to track the performance of each program individually. Note that period costs will not transfer over, so be sure to add that to your cloned program if you had one set in the original.While updating token names for the cloned program (option D) can be a good practice in some cases,it's not generally considered a best practice when cloning in Adobe Marketo Engage1
A marketing manager creates an Email Program in January and spends $100 on stock photography for the email that month. The email deploys in February. As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?
Answer(s): B
In Adobe Marketo Engage, when a marketing manager incurs a cost for an Email Program, the best practice is to input the period cost in the program Setup tab in the month in which the cost is incurred. In this case, the marketing manager spent $100 on stock photography for the email in January, so the period cost should be inputted in January. This allows for accurate tracking and reporting of marketing expenses, which is crucial for budgeting and financial planning
A marketer clones a program with a local list containing more than 1000 members. What will happen to the list in the cloned program?
Answer(s): A
Local Lists vs. Global Lists: In Marketo, local lists are specific to a particular program. They are not shared across programs, unlike global lists.Cloning Limitations: When you clone a Marketo program, the structure and assets are replicated, but local lists are not. An empty list with the same name is created in the cloned program. Rationale: This prevents accidental duplication of leads across programs and potential issues with email deliverability or compliance if the same leads were to receive multiple, unintended copies of communications.
Marketo Engage Documentation (Working with Lists): Search for "Local Lists" and "Cloning Programs" in the official Marketo documentation. This will provide detailed explanations and examples.Marketing Nation - Marketo Engage (Discussions about cloning and lists): https://nation.marketo.com/ Search for discussions using terms like "clone program", "local list", and you'll find real-world examples and explanations from other users.
Which program type would a marketer use to capture gated content conversions on their corporate website?
Answer(s): C
Default programs in Marketo are best suited for gated content scenarios for the following reasons:One-Time Interactions: Default programs are designed for single interactions, like a form submission to download gated content. They don't involve ongoing sequences or nurture streams. Triggers and Flow Steps: You can set up triggers within Default programs that respond to form submissions. These triggers can initiate flow steps like:Sending the gated content via emailAdding the lead to a nurture program or listUpdating the lead's score or dataWeb Form Integration: Marketo forms can be easily embedded into web pages and linked directly to a Default program for seamless processing of form submissions.
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