Cisco
CompTIA
ISC
EC-Council
EXIN
Fortinet
ITIL
Juniper
Microsoft
VMware
Avaya
SAP
Google
NVIDIA
Salesforce
Amazon
Palo Alto Networks
ISC2
Splunk
ServiceNow
All Vendors
  2. Home
  3. Exams
  4. Adobe
  5. AD0-E602

Adobe AD0-E602 Exam
Adobe Real-Time CDP Business Practitioner Professional (Page 2 )

Updated On: 30-Jan-2026
Page 2 of 11
PDF with 50 Questions

A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.
What must they do in order to complete the new destination creation?

  1. Move to the activation flow
  2. Select an audience
  3. Create their own marketing action

Answer(s): C

Explanation:

According to the Adobe documentation, if none of the predefined marketing actions match the intent for which data will be exported to the destination, the practitioner can create their own marketing action by selecting "Other" and providing a name and description for it.


Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination- actions.html?lang=en#creating-a-new-marketing-action



A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?

  1. Cross-sell/Upsell
  2. Suppression
  3. Customer Re-engagement

Answer(s): B

Explanation:

According to the Adobe documentation, suppression is a use-case that involves creating segments of existing customers who have already purchased a product or service and excluding them from paid campaigns that are aimed at acquiring new customers. This use-case could help the retailer meet their business goal of increasing ROAS by reducing wasted ad spend on existing customers and focusing on potential customers who have not bought yet.


Reference:

https://experienceleague.adobe.com/docs/experience-platform/segmentation/use- cases/suppression.html?lang=en



A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.
Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

  1. Include segment as a seed for lookalike modelling high LTV
  2. Personalize their website to serve a message upselling account openers with an exclusive savings account offer
  3. Target recent account openers with paid media campaigns advertising check order renewals
  4. Reach new segment with an email campaign reminding openers to set up recurring deposits

Answer(s): A,D

Explanation:

According to the Adobe documentation, lookalike modelling is a use-case that involves creating segments of high-value customers who share similar characteristics or behaviors and using them as seeds to find new prospects who are likely to have high lifetime value (LTV). This use-case could help the financial services company acquire more profitable customers by targeting them with relevant offers. Similarly, reaching the new segment with an email campaign reminding openers to set up recurring deposits is a use-case that involves creating segments of customers who have recently opened an account and encouraging them to take actions that increase their loyalty and retention. This use-case could help the financial services company increase customer satisfaction and revenue by offering them incentives and benefits for setting up recurring deposits.


Reference:

https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/lookalike- modeling.html?lang=en https://experienceleague.adobe.com/docs/experience- platform/segmentation/use-cases/customer-reengagement.html?lang=en



An Real-Time CDP Business Practitioner was tasked with building a report that monitored a dataflows Activation rate.
Which type of Ingestion would the practitioner need to select within the Monitoring Dashboard to meet this requirement?

  1. Identities
  2. Destinations
  3. Sources
  4. Profiles

Answer(s): B

Explanation:

According to the Adobe documentation, destinations are endpoints where data can be activated

from Adobe Experience Platform, such as email service providers, social media platforms, or analytics tools. The activation rate is a metric that measures how many profiles or segments are successfully activated to a destination within a given time period. To monitor the dataflows activation rate, the practitioner would need to select destinations as the type of ingestion within the Monitoring Dashboard and view the activation metrics for each destination.


Reference:

https://experienceleague.adobe.com/docs/experience-
platform/monitoring/ui/dashboard.html?lang=en#destinations



A marketer sets up a new Amazon S3 source in real-time CDR A few days later, the marketer wants to check for any errors with ingestion.

In which two places should the marketer look for ingestion errors? (Choose two.)

  1. Dataset activity
  2. Source's dataflow activity
  3. Segments detail
  4. Profile details

Answer(s): A,B

Explanation:

According to the Adobe documentation1, dataset activity and source's dataflow activity are two places where ingestion errors can be viewed. Dataset activity shows the status of each batch that is ingested into a dataset, including any errors or warnings. Source's dataflow activity shows the status of each source connection run, including any errors or warnings.


Reference:

https://experienceleague.adobe.com/docs/experience- platform/sources/ui/monitor.html?lang=en#viewing-ingestion-errors



Viewing page 2 of 11
Viewing questions 6 - 10 out of 50 questions



Post your Comments and Discuss Adobe AD0-E602 exam prep with other Community members:

Join the AD0-E602 Discussion