QUESTION: 5

An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.
Which type of destination should the practitioner use?

Streaming Profile Export Destination
Connection
Extension

Answer(s): A

Explanation:

According to the Adobe documentation, streaming profile export is a type of destination that allows sending raw events or attributes associated with profiles in real-time to an external system or service. This type of destination does not require creating or activating segments, and can use any identity namespace as the target identity.

Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile- export.html?lang=en

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QUESTION: 6

A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)

Check Facebook account prerequisites
Confirm use cases for journey optimization
Connect to the destination
Export segment to destination

Answer(s): A,C

Explanation:

According to the Adobe documentation, the first step to send segments to Facebook is to check the Facebook account prerequisites, such as having a Facebook Business Manager account, a Facebook app ID, and a Facebook system user access token. The second step is to connect to the destination by creating a new destination of type Facebook connection and providing the required information.

Reference:

https://experienceleague.adob

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QUESTION: 7

A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.
Which profile status types can the practitioner use for this scenario?

Realized and Leaving
Qualified and Existing
Realized and Exiting

Answer(s): C

Explanation:

According to the Adobe documentation, realized profiles are those that have newly qualified for a segment, while exiting profiles are those that have been removed from a segment due to no longer meeting the segment definition. These profile status types can be used to analyze the segment's profile count over time.

Reference:

https://experienceleague.adobe.com/docs/experience- platform/segmentation/ui/segment-profile-count.html?lang=en#profile-status-types

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QUESTION: 8

A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection.
Which destination type is recommended in this scenario?

Streaming profile export
File based destinations
Streaming segment export

Answer(s): B

Explanation:

According to the Adobe documentation, file based destinations are destinations that allow exporting data from Adobe Experience Platform as files to an external system or service via SFTP or Amazon S3 protocols. These destinations can export profile attributes, segment memberships, or both, using various file formats and compression methods.

Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/file- based.html?lang=en

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QUESTION: 5

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