QUESTION: 13

A Real-Time CDP Business Practitioner wants to target audiences on Linkedln. In order to target Linkedln profiles what three identities must be used to support this targeting?

Hashed emails, phone number, GAID
Hashed emails, IDFA, GAID
IDFA, GAID, MID

Answer(s): A

Explanation:

According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs (GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using these three identities.

Reference:

https://experienceleague.adobe.com/docs/experience- platform/destinations/catalog/linkedin-matched-audiences.html?lang=en

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QUESTION: 14

A Real-Time CDP Business Practitioner has to create a new segment of California residents.
What field group tile should they drag onto the segment builder canvas?

Audiences
Events
Attributes

Answer(s): C

Explanation:

According to the Adobe documentation, attributes are fields that describe profile characteristics or traits, such as demographic information, preferences, or interests. Attributes can be dragged onto the segment builder canvas to define segment rules based on attribute values or ranges. In this case, the practitioner can drag an attribute that indicates the state of residence and set it to California.

Reference:

https://experienceleague.adobe.com/docs/experience- platform/segmentation/ui/segment-builder.html?lang=en#attributes

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QUESTION: 15

An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?

Re-create the segment
Streaming segment
Segment job

Answer(s): C

Explanation:

According to the Adobe documentation, segment job is a feature that allows running an on-demand evaluation of segments using batch datasets and getting an updated segment count within minutes. Segment job can be used to achieve this task by selecting the segment and clicking on "Run segment job" from the action bar.

Reference:

https://experienceleague.adobe.com/docs/experience- platform/segmentation/ui/segment-job.html?lang=en

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QUESTION: 16

A Real-Time CDP Business Practitioner is mapping attributes from audience data to a streaming profile export destination. They want to include Active and Expired members in subsequent incremental exports.
What field must they make sure is selected when mapping attributes?

segmentMembership.status
profile.status
event.status
person.status

Answer(s): A

Explanation:

According to the Adobe documentation, segmentMembership.status is a field that indicates the current status of a profile's membership in a segment, such as Active, Expired, or Realized. This field must be selected when mapping attributes to a streaming profile export destination to include Active and Expired members in subsequent incremental exports.

Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile- export.html?lang=en#mapping-attributes

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