An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?
Answer(s): C
According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date.
https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment- builder.html?lang=en#event-recency
An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.What type of segmentation could be used?
According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.
https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequential- segments.html?lang=en
A Real-Time CDP Business Practitioner wants to target audiences on Linkedln. In order to target Linkedln profiles what three identities must be used to support this targeting?
Answer(s): A
According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs (GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using these three identities.
https://experienceleague.adobe.com/docs/experience- platform/destinations/catalog/linkedin-matched-audiences.html?lang=en
A Real-Time CDP Business Practitioner has to create a new segment of California residents.What field group tile should they drag onto the segment builder canvas?
According to the Adobe documentation, attributes are fields that describe profile characteristics or traits, such as demographic information, preferences, or interests. Attributes can be dragged onto the segment builder canvas to define segment rules based on attribute values or ranges. In this case, the practitioner can drag an attribute that indicates the state of residence and set it to California.
https://experienceleague.adobe.com/docs/experience- platform/segmentation/ui/segment-builder.html?lang=en#attributes
An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.What would the practitioner need to do to achieve this task?
According to the Adobe documentation, segment job is a feature that allows running an on-demand evaluation of segments using batch datasets and getting an updated segment count within minutes. Segment job can be used to achieve this task by selecting the segment and clicking on "Run segment job" from the action bar.
https://experienceleague.adobe.com/docs/experience- platform/segmentation/ui/segment-job.html?lang=en
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