The following table contains ABC Corp.'s quarterly revenues, in thousands, for the past three years. During that time, there were no major changes to ABC's selling strategies and total capital investment.
Which of the following statements best describes the likely cause of the fluctuations in ABC's revenues and the best response to those fluctuations?
- The fluctuations are from changes in the economy, and ABC should examine its cost structure for potential changes.
- The fluctuations are from changes in the economy, and ABC should manage its inventories and cash flow to match the cycle.
- The fluctuations are from the seasonal demand for ABC's products, and ABC should examine its cost structure for potential changes.
- The fluctuations are from the seasonal demand for ABC's products, and ABC should manage its inventories and cash flow to match the cycle.
Answer(s): D
Explanation:
Choice "d" is correct. Relatively stable demand over a three year period in each of the first three quarters of the year followed by an increase of between 40 and 50 percent in the final quarter of the year over average sales in the first three quarters in each of the three years presented is indicative of seasonal fluctuations in demand for ABC's product that would require appropriate inventory management.
Choice "a" is incorrect. The consistent volume levels and fluctuation percentages displayed for the activity in each quarter for each year are indicative of changes in seasonal demand rather than changes in the economy generally.
Choice "b" is incorrect. The consistent volume levels and fluctuation percentages displayed for the activity in each quarter for each year are indicative of changes in seasonal demand rather than changes in the economy generally.
Choice "c" is incorrect. Relatively stable demand over a three year period in each of the first three quarters of the year followed by an increase of between 40 and 50 percent in the final quarter of the year over average sales in the first three quarters in each of the three years presented is indicative of seasonal fluctuations in demand for ABC's product. The company should be more attentive to the timing of inventory purchases to meet demand, however, rather than the company's overall cost structure.
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