A Machine Learning Specialist receives customer data for an online shopping website. The data includes demographics, past visits, and locality information. The Specialist must develop a machine learning approach to identify the customer shopping patterns, preferences, and trends to enhance the website for better service and smart recommendations.Which solution should the Specialist recommend?
Answer(s): C
A Machine Learning Specialist is working with a large company to leverage machine learning within its products. The company wants to group its customers into categories based on which customers will and will not churn within the next 6 months. The company has labeled the data available to the Specialist.Which machine learning model type should the Specialist use to accomplish this task?
Answer(s): B
The goal of classification is to determine to which class or category a data point (customer in our case) belongs to. For classification problems, data scientists would use historical data with predefined target variables AKA labels (churner/non-churner) – answers that need to be predicted – to train an algorithm. With classification, businesses can answer the following questions:•Will this customer churn or not?•Will a customer renew their subscription?•Will a user downgrade a pricing plan?•Are there any signs of unusual customer behavior?
https://www.kdnuggets.com/2019/05/churn-prediction-machine-learning.html
The displayed graph is from a forecasting model for testing a time series.Considering the graph only, which conclusion should a Machine Learning Specialist make about the behavior of the model?
Answer(s): A
A company wants to classify user behavior as either fraudulent or normal. Based on internal research, a Machine Learning Specialist would like to build a binary classifier based on two features: age of account and transaction month. The class distribution for these features is illustrated in the figure provided.Based on this information, which model would have the HIGHEST accuracy?
A Machine Learning Specialist at a company sensitive to security is preparing a dataset for model training. The dataset is stored in Amazon S3 and contains Personally Identifiable Information (PII).The dataset:•Must be accessible from a VPC only.•Must not traverse the public internet.How can these requirements be satisfied?
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