QUESTION: 5

George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online.
George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording media. He also feels that the company should outsource all marketing activity.
Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house.

Which specific areas of CATWOE are they considering?

Customer and Owner.
Actor and Transformation
Transformation and Environment
Customer and Actor

Answer(s): B

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QUESTION: 6

A business analyst has been assigned to help develop a plan for expanding a business that produces software for mobile phones and has interview he managing director to understand his perspective regarding the expansion. The managing director's worldview is as follows:
`'The purpose of our business is to develop and sell software for mobile phones. The expansion will enable us to increase the amount of software we procedure, so we can keep pace with the growing demand of the market for software that is easy to use.'' Which of the following is a 'transformation' for this worldview?

Develop and sell software for mobile phones.
Ensure that software is easy to use
Keep pace with the growing demands of the market.
Increase the amount of software we produce.

Answer(s): D

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QUESTION: 7

Marketing is primarily concerned with the 4Ps: product, promotion, price and price. The institute of Analysis (IoA) offers qualification in system analysis. A number of interviews have been held with senior stakeholders, including the marketing Manager. Here are two five of the activities that have been identified by stakeholders:
a) Agree new qualifications.
b) Upgrade the website.
c) Recruit new examiners.
d) Register candidates.
e) Analyze website activity.
Which of these activities would reflect the business perspective of the Marketing Manager of the loA?

b. d and e.
a. b and e
a, c and d
b, c and e

Answer(s): B

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QUESTION: 8

A local council has decided to completely redesign the way it provides library lending services: it plans to stop lending books and move towards an entirety online e-book lending model Four activities to be included in the Business Activity Model (BAM) are given below:
a) Lend books
b) Establish licensing arrangements with publishers.
c) Define lending policies
d) Monitor lending usage
What will be the dependencies between these activities on the BAM?

c -- b -- a -- d
d -- c -- a -- b
c -- d -- a -- b
c --- a -- b -- d

Answer(s): A

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QUESTION: 5

QUESTION: 6

QUESTION: 7

QUESTION: 8