QUESTION: 81

Identify ways in which an orgnisation can undertake qualitative research.

Select ALL that apply.

Conducting a focus group
Carrying out observations
Calculating ratios on sales data
Carrying out interviews
Studying organisations operating statements

Answer(s): A,B,D

At present teams in an organisation are cohesive, successful and operate independently
depending on the nature and location of the work. The introduction of competition between groups will heighten the cohesive aspect and reduce the cooperation overall.

In this organisation this will be accentuated by the intended change to the wage system, meaning that teams will compete for a share of a single bonus pool.

Some of these changes will be beneficial while others negative.
Which of the following is the beneficial change?

Competition breeds selfish behaviour and the bonus share out will create winners.
Teams may be selective in the jobs that they undertake.
Teams will concentrate attention on improving productivity through streamlining working practices.
There will be severe pressure on the sales person to put the interests of their team first.

Answer(s): C

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QUESTION: 83

Q is a manager planning to introduce new workflow technology into a busy office environment. Q knows this will impact the work pattern of everyone in the office and is very concerned about the potential reaction from staff and how best to manage the change process.

Q decides to document all possible factors and concerns. A list of all the positive factors in favour of change is made in one column, and all the factors against the change in another column. This analysis will enable Q to decide how best to reduce the strength of the factors opposing the change, and/or increase the strength of the factors in favour.

Select the approach that Q is adopting.

Force field analysis
Incremental change
Transformational development
Stakeholder analysis

Answer(s): A

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QUESTION: 84

The means by which competitive advantage might be gained differs, depending on whether a resource based approach or a positioning approach is adopted.

Which of the following options characterises the resource based approach?

Select ALL that apply:

Superior profitability depends on the firm's possession of unique resources.
Super normal profits result from either cost leadership, differentiation or focus.
Competitive advantage derives from a firm's position in relation to its competitors, customers and stakeholders.
Competitive advantage stems from some valuable asset or competence possessed by the firm.
Organisations need to ensure they are continually monitoring the market place to make sure that their core competences are still valid.

Answer(s): A,D,E

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QUESTION: 84

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