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Free E3 Exam Braindumps (page: 23)

Page 22 of 45
PDF with 278 Questions

RRR is a state-funded hospital serving a major city. It is under political pressure to reduce the waiting times of patients requiring surgical operations who need to stay at the hospital for several nights. The doctors blame a lack of bed spaces and are calling for more investment in extra beds.

You have been conducting some research into the problem and have discovered the following problems affecting the utilisation of the existing beds at RRR:

-many patients stay extra nights due to lack of communication with the health professionals needed to monitor the patients at home
-beds are left empty each day when patients miss their admission date but there are no proc esses to inform other patients to offer them the space
-patients are admitted on days when there are no spaces available on the special equipmen t needed to treat their particular condition

Which THREE linkages between Primary Activities in the Value Chain of RRR need to
be improved to provide extra bed spaces at RRR?

  1. Between outbound logistics and service.
  2. Between inbound logistics and marketing and sales.
  3. Between inbound logistics and operations.
  4. Between inbound logistics and outbound logistics.
  5. Between inbound logistics and technology development.

Answer(s): A,B,C



QQQ is Country M's largest supermarket with 40% of the market share. In addition it has opened several stores around the world in the last 10 years. One of the reasons for QQQ's success is its loyalty card. The loyalty card is used to gather information about the spending patterns of its customers. Around two billion pieces of information each week are captured and stored in an enormous data warehouse that can be accessed by QQQ and other selected large retail partners.

The information can be used to assess the success of new product launches as well as which demographics of customer are making the purchases. The system also allows QQQ to tailor its special offers to particular segments of the market and to predict the buying behaviour of its customers, which assists QQQ in procurement planning.

Which of the following best describes the activities outlined above for QQQ?

  1. Customer relationship management
  2. E-business
  3. Market segmentation
  4. Data mining

Answer(s): D



The Board of a supermarket chain has decided that to compete more effectively against its competitors, it needs to change its strategy and pursue a differentiation-focus strategy. The
Board's aim is to pursue differentiation to attract customers who have a higher disposable income and want to buy luxury food and other goods.

Which statements are valid for this differentiation-focus strategy?

Select ALL that apply.

  1. Using this strategy, the company will have the opportunity to promote goods that have previously underperformed.
  2. Brand loyalty underpinning this strategy may fail if the cost differential between the price the company charges and that charged by its other competitors is too great.
  3. The company will have to ensure that the food and other goods it supplies are of the best quality.
  4. In a differentiation-focus strategy, there is no need to exploit other activities in the value chain if they are not visible to the customer.
  5. If this strategy is adopted, the company should aim to offer better value than its competitors.

Answer(s): A,B,C



JJJ is a frozen food delivery business in Country Q. Competition is high and JJJ prices its delivery services very competitively. JJJ has doubled its market share to 35% in the last five years.

In order to continue to improve its competitive position in Country Q, JJJ has invested in 100 new delivery vans. These vans have been designed to increase the speed and efficiency in loading and unloading the frozen food products. JJJ has to meet tight delivery deadlines to its customers or penalties for late delivery are charged to JJJ by its customers.
Drivers of the vans undertake regular training.

Which of the following would be the most appropriate critical success factor within the 'Customer' perspective of a Balanced Scorecard for JJJ?

  1. Price competitiveness
  2. Penalties for late deliveries
  3. Punctuality
  4. Levels of staff training

Answer(s): C






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