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Supply Network Design Questions 31–35 (page: 8)

Updated On: 10-Feb-2026

What is the purpose of supplier development?

  1. To lower prices, which will increase the profit margin
  2. To reduce the number of suppliers upon which a business would become dependent
  3. To add value to the supply chain
  4. To ensure that there are no logistics or delivery issues within the supply chain

Answer(s): C

Explanation:

The primary goal of supplier development is to add value to the supply chain, not just to reduce costs.
Option A is incorrect because supplier development is not solely about cost reduction--it also focuses on quality and efficiency.
Option B is incorrect because reducing suppliers is not always the goal; sometimes businesses want a wider supplier base.
Option D is incorrect because no system can eliminate logistics risks entirely--there will always be uncertainties.
(See LO 1.1, p.2)



Dev is creating an Operations Strategy for his healthcare consultancy business.
Which of the following describes an Operations Strategy? Select ALL that apply.

  1. Operations Strategy focuses on external processes
  2. Operations Strategy supports the competitive advantage of the company
  3. The Operations Strategy is aligned with the Organisational Strategy
  4. Operations Strategy is a short-ranged plan

Answer(s): B,C

Explanation:

Option B is correct because Operations Strategy helps build a competitive advantage for the organisation.
Option C is correct because Operations Strategy must align with the overall organisational goals. Option A is incorrect--it is Supply Chain Management that focuses on external processes. Option D is incorrect because Operations Strategy is long-term, not short-ranged.
(See LO 2.1, p.63)



Liedtka (1998) describes five attributes necessary for a procurement professional to develop strategic thinking.
What are these?

  1. Systems perspective
  2. Risk awareness
  3. Intent focused
  4. Intelligent optimism
  5. Thinking in time
  6. Hypothesis driven

Answer(s): A,C,D,E,F

Explanation:

The correct five attributes of strategic thinking are:
Systems perspective
Intent focused
Intelligent optimism
Thinking in time
Hypothesis driven
Option B (Risk awareness) is incorrect--it is not one of Liedtka's five attributes.
(See LO 2.1, p.65)



An organisation may have several different business-level strategies. Is this TRUE?

  1. No--an organisation should only have one strategy, which can be likened to a 'master plan' with high-level ambitions
  2. No--effective vertical alignment between operations strategy and corporate strategy means there must only be one organisation-wide operations strategy
  3. Yes--different parts of the business may operate in different marketplaces or have different services/portfolios
  4. Yes--the different business-level strategies will contradict each other

Answer(s): C

Explanation:

The statement is TRUE, so we can immediately eliminate A and B. Option C is correct because large organisations often have multiple business-level strategies depending on market conditions.
Example: McDonald's has different menus and marketing strategies in different countries. Option D is incorrect--business-level strategies do not necessarily contradict each other.
(See LO 2.1, p.75)



Which of the following statements about Dynamic Capability Theory are TRUE? Select ALL that apply.

  1. It can be utilised to understand how the operations function reconfigures its competencies in response to changes in the marketplace
  2. It can contribute to the competitive advantage of the organisation
  3. The focus is on reducing costs to ensure the organisation remains profitable
  4. Information sharing throughout the supply network is important to creating dynamic capability

Answer(s): A,B,D

Explanation:

Option A is correct--Dynamic Capability Theory helps companies adjust their competencies to market changes.
Option B is correct--Dynamic capabilities contribute to competitive advantage. Option D is correct--Information sharing within the supply chain is key to building dynamic capabilities.
Option C is incorrect--Dynamic Capability Theory does not focus on cost reduction, but rather on agility and responsiveness to market changes.
Note: This section also covers Porter's 5 Forces, STEEPLE, and the Product Life Cycle, which are important topics for revision!
(See LO 2.1, p.88)



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