QUESTION: 65

User feedback can be evaluated in many ways. Which of the following methods is more quantitative than direct user feedback, and will provide indirect feedback from the majority of users who do not respond?

Site server logs
Online e-mail links
User surveys
Opt-in bulk mail services

Answer(s): A

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QUESTION: 66

Which of the following formats uses Extensible Markup Language (XML) to describe certain shapes and is best for working with two-dimensional line art and shapes?

SWF
SVG
PNG
JPEG

Answer(s): B

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QUESTION: 67

Ben has reviewed surveys from a selected pool of potential site visitors. What should he do first with this valuable information?

Design navigation schemes to direct visitors to promotional pages.
Populate a database with information about prospective customers for a targeted e-mail campaign.
Create a set of user behavior scenarios to use in a "bottom-up" approach to site design.
Establish a page layout template that enables visitors to easily scan for content that interests them.

Answer(s): C

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