QUESTION: 13

Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns should Alice define her audience's positions in the social media funnel?

Implementation and measurement
Planning
Development
Preparation

Answer(s): B

Reveal Solution Next Question

QUESTION: 14

Jared has been assigned to review the company’s social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee’s personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

Competitors may recruit employees who are vocal about the company through their personal social media usage
Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
Personal social media usage can have a negative impact on the company's reputation.
Personal social media usage would not provide transparency.

Answer(s): C

Reveal Solution Next Question

QUESTION: 15

Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

Marital status, customer income and brand loyalty
Age of their customers, customer income and gender
Geography, favorite activities and customer income
Gender, personality and geographic segment

Answer(s): B

Reveal Solution Next Question

QUESTION: 16

Which of the following is a benefit of social media auditing?

Compare your social media presence to your competitors.
Focus efforts on only the most important social media sites.
Maintain a specific style and tone in future social media posts.
Prevent bad data from entering the campaign decision making process.

Answer(s): A

Reveal Solution Next Question

Free 1D0-623 Exam Braindumps (page: 5)

QUESTION: 13

QUESTION: 14

QUESTION: 15

QUESTION: 16

1D0-623 Discussions & Posts