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Professional Diploma in Digital Marketing Questions 41–45 (page: 10)

Updated On: 9-Feb-2026

Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called? Choose one of the following:

  1. Quality Score
  2. Quality Measure
  3. Quality Index
  4. Quality Rate

Answer(s): A



You wish to see how your current ads and organic search listings are performing and correlating by importing your organic search results into AdWords. Which Google service will you link with in order to achieve this? Choose one of the following:
Exhibit:

  1. Google Analytics
  2. Google Alerts
  3. Google Trends
  4. Google Webmaster tools

Answer(s): A



You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:

  1. Ad Performance Report
  2. Ad Group Performance Report
  3. Campaign Performance Report
  4. Account Performance Report

Answer(s): A



Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account?

  1. The answer is Exhibit B.

Answer(s): A



What term describes the process of collecting, measuring and analyzing website data? Choose one of the following:
Exhibit:

  1. Web Analytics
  2. Web Dynamics
  3. Statistical Analytics
  4. Research Analytics

Answer(s): A



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