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Digital Marketing Institute PDDM Exam
Professional Diploma in Digital Marketing (Page 8 )

Updated On: 12-Jan-2026
Page 8 of 41
PDF with 199 Questions

What is the practice of setting your ad copy to change based on the search phrase used known as? Choose one of the following:

  1. Dynamic Keyword Insertion
  2. Dynamic Ad Word insertion
  3. Dynamic Copy Insertion
  4. Dynamic Insertion

Answer(s): A



You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

  1. " "
  2. [ ]
  3. ( )
  4. * *

Answer(s): A



Paying for advertising only after the user clicks on the ad is known as ____-___-_______. Choose one of the following to complete the sentence:

  1. Pay-Per-Click
  2. Pay-Per-Acquisition
  3. Pay-Per-Lead
  4. Pay-Per-View

Answer(s): A



Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns? Choose one of the following:

  1. Google AdWords
  2. Bing Media Centre
  3. Google Analytics
  4. Yahoo Ad Centre

Answer(s): A



Where would you click in the Google AdWords screen shown in order to adjust your campaign spend allowance? Click in the screen below.

  1. The answer is Exhibit B.

Answer(s): A



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