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Free CMA Exam Braindumps (page: 165)

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View Related Case Study

A company has a computer that it no longer needs because of a discontinued operation. Currently, there are several computer projects that may be able to use the machine but some modification will be necessary if such new application is to be successful. Which of the following techniques is most appropriate to use?

  1. Attribute listing.
  2. Operations research.
  3. Morphological matrix analysis.
  4. Synaptic.

Answer(s): A

Explanation:

Attribute listing is applied primarily to improve a tangible object. It lists the parts and essential features of the object and systematically anoles modifications intended as improvements.



View Related Case Study

A company is about to introduce a new service and wishes to develop a new slogan and logo to be used in advertising and on company publications. You have been chosen to participate in this process and to look at past slogans, logos, and suggestions given by the advertising agency. You are not limited to the suggested ideas and have been encouraged to suggest original ideas of your own. Which of the following techniques is most appropriate to use?

  1. Brainstorming.
  2. Value analysis.
  3. Free association.
  4. Attribute listing.

Answer(s): C

Explanation:

Free association is an approach to idea generation that reports the first thought to come to mind in response to a given stimulus, for example, a symbol or analogy pertaining to a product for which an advertising slogan is sought. The objective is to express the content of consciousness without censorship or control.



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A company wishes to determine what advertising mix of radio, television, and newspapers offers the optimal desired result in increased sales and improved public image. Which of the following techniques is most appropriate to use?

  1. Synaptic.
  2. Value analysis.
  3. Brainstorming.
  4. Forced relationship.

Answer(s): B

Explanation:

Value analysis is a methodical approach primarily designed to optimize performance of an activity at a minimum cost. Emphasis is on the cost-benefit criterion.



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A company is concerned that spare parts inventories are too large. It has attempted to keep critical parts for its fleet in stock so that equipment will have minimal downtime. Management wants to know what the optimal spare parts inventory should be if downtime is estimated to cost $150 per day. Carrying cost and order cost have not been measured. You have been asked to make a formal recommendation on spare parts stocking levels. Which of the following techniques is most appropriate to use?

  1. Operations research.
  2. Value analysis.
  3. Attribute listing.
  4. Brainstorming.

Answer(s): A

Explanation:

Operations research attempts to find optimal solutions using classical concepts such as statistics, simulation, logical thinking, and other scientific and mathematical techniques to develop and test hypotheses. This application closely fits the problem and charge given.






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