Google -
QUESTION: 1
Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make
certain that his ad appears in Google when someone searches for Montana cabin rentals.
Which one ofthe following matching options would ensure that Frank's ad would appear when
this exact phrase exclusively is used?

A. [Montana cabin rentals]
B. "Montana cabin rentals"
C. -Montana cabin rentals
D. Montana cabin rentals

Answer(s): A

QUESTION: 2
Amy is new to Google AdWords and she's curious about the policies Google requires for
participants and their ads. Which one of the following is NOT of the Google AdWords policy
categories?

A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies

Answer(s): C

QUESTION: 3
What term is assigned to the concept of measuring your profit that you've made from advertising
compared to how much you've spent on that advertising?

A. ROI
B. Sunk costs
C. CTR
D. CPM

Answer(s): A

QUESTION: 4
Google uses multiple approaches, such as IP addressing, to determine the language and
location of users searching for particular keywords. What term is given to the Google analysis of
the search term, such as Tampa doctors, to determine where a user may be originating their
search from?

A. Google AdWords search analysis
B. Qualitative analysis
C. Quantitative analysis
D. Query parsing

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