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Free Google Adword Advertising Fundamentals Exam Braindumps (page: 2)

Page 2 of 53
PDF with 225 Questions

Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?

  1. [Montana cabin rentals]
  2. "Montana cabin rentals"
  3. -Montana cabin rentals
  4. Montana cabin rentals

Answer(s): A



Amy is new to Google AdWords and she's curious about the policies Google requires for participants and their ads. Which one of the following is NOT of the Google AdWords policy categories?

  1. Link policies
  2. Editorial and format policies
  3. Image policies
  4. Content policies

Answer(s): C



What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

  1. ROI
  2. Sunk costs
  3. CTR
  4. CPM

Answer(s): A



Google uses multiple approaches, such as IP addressing, to determine the language and location of users searching for particular keywords. What term is given to the Google analysis of the search term, such as Tampa doctors, to determine where a user may be originating their search from?

  1. Google AdWords search analysis
  2. Qualitative analysis
  3. Quantitative analysis
  4. Query parsing

Answer(s): D






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