Google - Adwords-Search
QUESTION: 1

You have created several campaigns with Google AdWords for your clients. You are using
the Manager Defined Spend for your budgets in Google AdWords. When you create a new
start date for a budget, what requirement does Google have in regard to the new budget and
existing budgets that you manage?

A. Managed account budgets must be approved by two parties before the ad will begin
display.
B. Start dates for new budgets can't overlap with other budgets that may already be set up
for the managed account.
C. Managed account budgets cannot exceed $100 per day.
D. Managed account budgets can't start and end on the same day for more than three
managed accounts.

Answer(s): B
QUESTION: 2

Alice manages several AdWords accounts and she has three assistants who help with the
management of the accounts. Alice receives a phone call from one of her clients regarding
recent Google AdWords clicks. The client reports that he thinks something is amiss with his
account, and thinks someone has changed the budget. How can Alice review any changes
to the account and, if necessary, determine if someone has made changes to the account's
budget?

A. Alice should use the Change History Tool.
B. Alice should use the AdWords API.
C. Alice should use the My Client Center.
D. Alice should use the AdWords Editor.

Answer(s): A

QUESTION: 3

John has started a new business that sells bumper stickers online. His primary advertising
focus is branding his business name, and getting as much exposure as possible on the
Internet. John has hired you to help him manage his Google advertising. Based on what you
know so far, what approach would you recommend to John?

A. SEM based on web content
B. SEO for good web content
C. CPM models
D. PPC models


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