Free Google Adword Advertising Fundamentals Exam Braindumps (page: 24)

Page 24 of 53

Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

  1. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
  2. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
  3. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
  4. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.

Answer(s): C



Marty wants to lockout all of his competition for anyone that searches for the keyword "pencils". Can Marty lockout his competition for this keyword?

  1. Yes, if Marty purchases the Google AdWord Rights for the keyword pencils.
  2. No, Google creates the quality score based on keywords and bids to determine the most relevant ad based on the relevancy and the bid.
  3. No, Marty's competition could outbid him on the keyword pencil.
  4. Yes, if Marty buys the Google rights to keyword pencils.

Answer(s): B



You are a consultant and you're meeting with a potential client about signing up for Google AdWords. You tell the client how Google AdWords works, and the benefits of using a qualified third party for account management. You open your Google AdWords campaign management to show your potential client how you can track conversions for an email signup. What are the steps you'd take to show this client the Conversion Tracking feature?

  1. Click Conversion Tracking at the top of the Campaign Management tab and then click Create an Action.
  2. Click Conversion Tracking at the top of the Campaign Management tab and then click Convert Actions to Tracks.
  3. Click Conversion Tracking at the top of the Campaign Management tab and then click Create a Conversion.
  4. Click Conversion Tracking at the top of the Campaign Management tab and then click Make a Conversion Tracking Item.

Answer(s): A



You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other Web content. According to Google, how much time do users spend on Search sites such as Google.com?

  1. 15 percent
  2. 10 percent
  3. 5 percent
  4. 20 percent

Answer(s): C



Page 24 of 53



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