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Free Google Adword Display Advertising Advanced Exam Braindumps (page: 20)

Page 19 of 56
PDF with 221 Questions

Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad.
What other reason is valid for using the cost-per-click bidding?

  1. If you are creating a display ad, you must use cost-per-click bidding.
  2. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
  3. If you want to be included in Google Content Network, you must use cost-per-click bidding.
  4. If you want to include video overlays ads, you must use cost-per-click bidding.

Answer(s): B



Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online.
Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

  1. Content sites, communication sites, commerce sites, search sites
  2. Search sites, commerce sites, content sites, communication sites
  3. Communication sites, content sites, commerce sites, search sites
  4. Commerce sites, content sites, communication sites, search sites

Answer(s): A



Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

  1. Use the Google Content Network for niche placements.
  2. Use Google AdWords with hundreds of comic-book based keywords.
  3. Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
  4. Use Google AdWords for search marketing.

Answer(s): A



You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions.
Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

  1. Verify that your conversion code is set up correctly.
  2. Evaluate performance of campaign regularly.
  3. Check the ad creative and the landing page to make sure they are well matched.
  4. Increase bidding for successful sites.

Answer(s): A,C






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