Free Google Adword Display Advertising Advanced Exam Braindumps (page: 24)

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Terry wants to create a YouTube ad for her company, but she wants to use location-based targeting the ad based on location. In YouTube, what term is assigned to such targeting?

  1. Geo-targeting
  2. Nation targeting
  3. Demographics
  4. Geo-caching

Answer(s): A



Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

  1. Video placement ad
  2. In-stream video ad
  3. Click-to-play video ad
  4. Overlay video ad

Answer(s): C



Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?

  1. Footer
  2. Header
  3. The conversion code goes into the ad code, not the website code.
  4. Between the <body> tags

Answer(s): D



Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

  1. Use the Google Content Network for niche placements.
  2. Use Google AdWords with hundreds of comic-book based keywords.
  3. Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
  4. Use Google AdWords for search marketing.

Answer(s): A






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