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Free Google Adword Display Advertising Advanced Exam Braindumps (page: 8)

Page 7 of 56
PDF with 221 Questions

Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

  1. Clicks
  2. Average CPM
  3. Average CPC
  4. Click Through Rate (CTR)

Answer(s): D



Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service.
Which one of the following targeting options would be the best for Carl?

  1. Carl should target France, write the ad in French, and allow Google to translate the ad.
  2. Carl should target the country of France and target the language of English.
  3. Carl should target the country of France and display his ad in English.
  4. Carl should target either France or display his ad in English - he cannot do both.

Answer(s): B



Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

  1. Cost per click
  2. Cost per acquisition
  3. Cost per conversion
  4. Cost per 1,000 impression

Answer(s): A



According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible.
Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?

  1. Users' activities are different in Search than in the Google Content Network.
  2. Display ads are more attractive than text ads.
  3. Text ads aren't allowed in the Google Content Network.
  4. Display ads are larger and can contain more information.

Answer(s): A






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