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  5. Google Adword Reporting and Analysis

Free Google Adword Reporting and Analysis Exam Braindumps (page: 11)

Page 11 of 53
PDF with 211 Questions

What is the minimum time in which a Google AdWords ad can be scheduled to run per week?

  1. 15 minutes per week
  2. 36 hours per week
  3. 24 hours per week
  4. 1 hour per week

Answer(s): A



Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

  1. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
  2. The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.
  3. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
  4. The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.

Answer(s): D



According to Google, the simplest type of conversion to track with Website Optimizer is visits to a conversion page. You can also track several other types of goals. Which of the following is NOT a goal you can track?

  1. Multiple types of conversions
  2. IP address or domain visits
  3. Form submission
  4. Time on page

Answer(s): B



Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

  1. 6 months
  2. 30 days
  3. Years
  4. 12 weeks

Answer(s): C



Page 11 of 53



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