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  5. Google Adword Reporting and Analysis

Free Google Adword Reporting and Analysis Exam Braindumps (page: 13)

Page 12 of 53
PDF with 211 Questions

Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

  1. Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
  2. Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
  3. Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
  4. Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.

Answer(s): B



Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

  1. Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
  2. Kenny should wait for at least 24 hours before expecting to see the statistics generated.
  3. Kenny won't see the statistics on the client's site because he's also using Google AdWords.
  4. The client's site probably hasn't had any visitors yet

Answer(s): B



Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

  1. Unless the event can trigger a pageview command, the Flash events cannot be tracked.
  2. The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
  3. The event can be tracked with the Google Analytics' _trackPageview function.
  4. The event can be tracked with the Google AdWords conversion tracking added to the event as a script.

Answer(s): C



Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

  1. The higher the quality score, the higher the bid for the ad position.
  2. The lower the quality score, the higher the Google AdWords costs, and the better the ad po sition.
  3. The higher the quality score, the lower the Google AdWords costs, and the better the ad po sition.
  4. The lower the quality score, the lower the Google AdWords costs.

Answer(s): C






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