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  5. Google Adword Reporting and Analysis

Free Google Adword Reporting and Analysis Exam Braindumps (page: 3)

Page 2 of 53
PDF with 211 Questions

How is an ad's Clickthrough rate calculated?

  1. It's the number of clicks an ad receives divided by the number of impressions.
  2. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
  3. It's the total number of clicks an ad receives from the Google Content Network.
  4. It's the number of clicks an ad receives divided by the cost of each click.

Answer(s): A



Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

  1. Conversion Tracking
  2. Google Analytics
  3. Keyword Tool
  4. Traffic Estimator

Answer(s): C



You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

  1. Define a clear call-to-action
  2. Filter out unqualified clicks
  3. Relate ads to their landing pages
  4. Include deals and benefits

Answer(s): D



You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

  1. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
  2. Create one campaign for all of their products to maximize ad exposure.
  3. Create a campaign based on their products and use placements to target their audience.
  4. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.

Answer(s): A






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