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Google Google Adword Reporting and Analysis Exam
Google Adword Reporting and Analysis (Page 4 )

Updated On: 12-Feb-2026
Page 4 of 44
PDF with 211 Questions

Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

  1. Doug would need to know the value of the newsletter.
  2. Doug needs to know the product cost of the client, to find the return on investment.
  3. You can't track the ROI if there's nothing for sale as a result of the conversion.
  4. Doug needs to know what the final cost of the newsletter would be.

Answer(s): A



Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?

  1. Seven
  2. One
  3. Five
  4. Ten

Answer(s): C



Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

  1. Total revenue
  2. Visits to Purchase
  3. Conversion rate
  4. Average order value

Answer(s): C



You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

  1. Only searches for "coffee cups" as it's using the exact match options.
  2. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
  3. Any queries that search for "coffee cups" in quotation marks.
  4. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.

Answer(s): D



When you configure a new action for Google AdWords conversion tracking, there is a customized field called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose for conversion tracking?

  1. Download
  2. Signup
  3. View of a key page
  4. Purchase/Sale

Answer(s): A






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