QUESTION: 9

You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics?

20
100
50
10

Answer(s): A

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You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

Keyword Tool Supercharger
Google Analytics
Keyword Tool
AdWords Editor

Answer(s): C

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QUESTION: 11

Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

Doug would need to know the value of the newsletter.
Doug needs to know the product cost of the client, to find the return on investment.
You can't track the ROI if there's nothing for sale as a result of the conversion.
Doug needs to know what the final cost of the newsletter would be.

Answer(s): A

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