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  5. Google Adword Reporting and Analysis

Free Google Google Adword Reporting and Analysis Exam Braindumps (page: 9)

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211 Questions & Answers
Page 5 of 53

Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

  1. Total revenue
  2. Visits to Purchase
  3. Conversion rate
  4. Average order value

Answer(s): C



You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

  1. Only searches for "coffee cups" as it's using the exact match options.
  2. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
  3. Any queries that search for "coffee cups" in quotation marks.
  4. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.

Answer(s): D



When you configure a new action for Google AdWords conversion tracking, there is a customized field called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose for conversion tracking?

  1. Download
  2. Signup
  3. View of a key page
  4. Purchase/Sale

Answer(s): A



You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

  1. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
  2. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
  3. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
  4. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.

Answer(s): A






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