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  5. Google Adword Reporting and Analysis

Free Google Adword Reporting and Analysis Exam Braindumps (page: 9)

Page 8 of 53
PDF with 211 Questions

Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

  1. Jerry should use automatic placements with the CPM bidding.
  2. Jerry should use managed placements with CPC bidding.
  3. Jerry should use automatic placements with the CPC bidding.
  4. Jerry should use managed placements with CPM bidding.

Answer(s): A



Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

  1. Control script
  2. Tracking script
  3. Conversion script
  4. User-ID script

Answer(s): B



You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

  1. var google_conversion_format
  2. var google_conversion_value
  3. var Google_conversion id
  4. var google_conversion_language

Answer(s): B



You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal?

  1. This report generates statistics for your entire account, or for a portion of your account.
  2. This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network.
  3. This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period.
  4. This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads.

Answer(s): C






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