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Google Google Adword Reporting and Analysis Exam
Google Adword Reporting and Analysis (Page 7 )

Updated On: 12-Feb-2026
Page 7 of 44
PDF with 211 Questions

There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

  1. Driving valuable traffic
  2. Maximizing conversions of your website
  3. Increasing web revenue
  4. Decreasing unnecessary costs

Answer(s): C



You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou’re your web page "contact us" if you wanted to track statistics?

  1. View of a key page
  2. Other
  3. Leads
  4. Sign-ups

Answer(s): C



Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

  1. Run Google Analytics
  2. Increase the cost-per-click bids
  3. Run the website optimizer
  4. Add more keywords

Answer(s): B



Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

  1. Jerry should use automatic placements with the CPM bidding.
  2. Jerry should use managed placements with CPC bidding.
  3. Jerry should use automatic placements with the CPC bidding.
  4. Jerry should use managed placements with CPM bidding.

Answer(s): A



Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

  1. Control script
  2. Tracking script
  3. Conversion script
  4. User-ID script

Answer(s): B






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