QUESTION: 77

Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?

Joan can click the "Sample Report" from the bottom of the Report Center.
Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
Joan will need to run the report once to see the details included in the report.

Answer(s): C

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QUESTION: 78

What term does Google AdWords assign to the specific selection of websites where you'd like your advertisements to appear?

Managed placements
Choice advertising
Selective placements
Media selection

Answer(s): A

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QUESTION: 79

A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended maximum cost-per-acquisition bid. What does the term recommended maximum cost-per-acquisition bid mean?

It's the ratio of the cost of advertising relative to the profit generated from conversions.
It's the average cost for each conversion.
It's the most you're willing to pay for each conversion.
It's the average of the keyword bids, weighted by the number of conversions for each keyw ord.

Answer(s): D

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