When you create a custom report in Google Analytics there are two criterion that you may use. What are they?
Answer(s): B
Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?
Answer(s): A
Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?
Answer(s): D
Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?
Sam is reviewing the traffic that has landed on his website pages through the Google Analytics reporting feature. Sam would like to review the most popular landing pages through the Content section of Google Analytics. Which report type should Sam examine?
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