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Free Google Adword Reporting and Analysis Exam Braindumps (page: 27)

Page 26 of 53
PDF with 211 Questions

When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

  1. Metrics and Facets
  2. Dimensions and Metrics
  3. Views and Reports
  4. Views and Visitors

Answer(s): B



Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

  1. Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
  2. Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
  3. Duplicate keywords across the ad groups make the cost-per-click higher.
  4. Duplicate keywords across the ad groups will double (if not more) her advertising costs.

Answer(s): A



Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

  1. 25
  2. 2
  3. Unlimited
  4. 30

Answer(s): D



Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

  1. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
  2. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
  3. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
  4. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

Answer(s): A






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