QUESTION: 129

Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it.
Which matching type would you recommend to Beth?

Phrase match keyword targeting
Negative match keyword targeting
Broad match keyword targeting
Exact match keyword targeting

Answer(s): A

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QUESTION: 130

You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

There's no problem here - this is a great plan to share product information and keep prices low.
There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
There is a problem here - video ads don't use the CPM method, only the CPC method.

Answer(s): C

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QUESTION: 131

A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
Google's Website Optimizer is a tool that will automatically optimize web pages.

Answer(s): C

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QUESTION: 132

Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

100
1
Unlimited
10

Answer(s): B

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Free Google Adword Search Advertising Advanced Exam Braindumps (page: 33)

QUESTION: 129

QUESTION: 130

QUESTION: 131

QUESTION: 132