QUESTION: 33

Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
Ivan must create an IP Address report, and then resolve the IP addresses to locations.
Ivan must create a Geographic Performance Report in his account.
Unless Ivan creates a location targeting ad, he won't see this information.

Answer(s): C

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QUESTION: 34

You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?

Ad Type
Google Network Management tab
Managed placements tab
Networks tab

Answer(s): D

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QUESTION: 35

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

SEM based on web content
PPC models
SEO for good web content
CPM models

Answer(s): D

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QUESTION: 36

There are three components of Quality score. Which of the following is NOT a component of
Quality score?

Clickthrough rate
Relevancy
The Landing page
Inbound links

Answer(s): D

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QUESTION: 36

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